Are you going to apply in the upcoming LIC IPO? Why or why not?
Initially we need to understand the business model of the LIC to decide whether to apply or not. I am giving a neutral view about the company.
LIC success lies on two big reasons.
- Trust - People strongly beleive the brand because in past and present also it has guarenteed the amount it has to pay. Also it is a government company and it will never go banrupcy. Even if it goes bankrupcy policies are backed by sovereign by government i.e the goverment will pay you the amount that you are owed.
- Networking system - The manual netwoking system of LIC is so strong that it can manage to sell policies to even a very remote location. Because the LIC agents are there to sell the policies and more they sell more the commision amount nthey will get.
- With all the above reasons LIC became a superpower in insurance sector.
- You may wonder, then why I am not applying for IPO. Reasons are listed for your view.
- Even though the company has a good networking system I could not see LIC becoming digital convenient.
- Many private players have come into the insurance market with advanced systems with less paper work. You can get the insurance immediately whenever you want with your smartphones.
- Private players are also building the trust with their customers with following activities. (Point no 4,5,6)
- Some of the private players are having the settlement percentage more than 97% (LIC has 97%)
- They are showing that their company also insured with some other company, so the possibility of banrupcy very low.
- In insurance sector if a company struggles financially it should be merged with a good performing company while in other sectors it is optional)
- After all the trend shows that the market share of LIC has dropped from 75% to 64% in last seven years and I feel the trend may continue in future also.
- Because of the strong physical team, the expenses of LIC will also be high so it has to keep the premium higher than the other players.
Considering all the reasons decided to not to apply for the IPO as the future is not very colorful for the giant of the industry.
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